Your privacy matters. TheHold is a breathing-training app, built so that essentially no personal data is sent to us as the provider: your practice and health data stay on your device or within your personal Apple environment (Apple Health, iCloud) and are not accessible to us.
| Type of data | Purpose | Where it is stored | Access by us |
|---|---|---|---|
| Practice data (hold times, date/time, chosen technique, cycles) | History & analytics in the app | Locally on device; optionally in your private iCloud | No |
| Heart rate during a session (Apple Watch) | Show pulse & heart-rate curve of the session | Apple Health on device; with the session locally/iCloud | No |
| Mindful minutes / workout | Entry in Apple Health | Apple Health | No |
| Settings (pace, sound, goal, reminder) | App functionality | Locally on device | No |
| Purchase / subscription status | Unlocking the app | Handled by Apple | No (only anonymous sales stats from Apple) |
We operate no servers of our own, use no tracking, no advertising and no analytics SDKs, and we never sell data.
With your explicit permission, TheHold can access Apple Health:
This health data is processed solely on-device and stored in Apple Health. It is not transmitted to us or any third party and is never used for advertising. You can revoke Health access at any time under iOS Settings → “Privacy & Security → Health”. Our use of HealthKit follows Apple’s requirements.
If you enable “iCloud Sync”, your practice data is stored in your private iCloud (Apple CloudKit) so it stays available across your devices and can be restored after reinstalling. This data resides in your personal Apple account; we have no access to it. iCloud is provided by Apple; see Apple’s Privacy Policy. You can turn sync off in the app settings.
If you enable the daily reminder, the app schedules a local notification on your device. No data is sent to us for this.
The one-time purchase and the subscription are handled entirely by Apple’s App Store / StoreKit system. We do not receive payment or billing details; we only see anonymised or aggregated sales information from Apple. Apple’s privacy terms apply to payment processing.
We do not disclose any personal data. The technical services Apple Health, iCloud and the App Store are provided by Apple Inc. / Apple Distribution International Ltd. Details: Apple Privacy.
Local data remains stored until you delete it in the app or uninstall the app. iCloud data remains until you delete it or disable iCloud sync. Health data is managed in Apple Health.
Under the GDPR you have the right to access, rectification, erasure, restriction of processing, data portability and objection, and the right to withdraw consent at any time. Because we do not store any personal data about you ourselves, you can control your data directly: via the app (delete entries), iOS Settings (Health permission), Apple Health and your iCloud account. For questions, contact us at jkornbrodt@gmail.com.
You also have the right to lodge a complaint with a data protection supervisory authority.
TheHold is not directed at children and does not knowingly collect data from children.
We may update this privacy policy as the app or the legal situation changes. The version published here at the time applies.